The Southeast Asian health supplements and pharmaceutical market has been expanding rapidly, driven by rising demand for quality wellness products. As a leading Chinese pharmaceutical brand, China Resources Sanjiu (CR Sanjiu) recognized Southeast Asia as a strategic market for global expansion. However, entering these markets comes with significant logistics challenges — including strict storage requirements, […]
Founded in 2012, HEXZE launched on Tmall in June 2013 and became the sales champion among new stores during that year’s Singles’ Day. In 2015, HEXZE sold 10 million units of its hit lipstick on Tmall, earning the title of “Pioneer of the Tmall Cosmetics Industry.” Beyond achieving remarkable results domestically, HEXZE has also successfully […]
As a leading domestic sanitary napkin brand in China, Seven Space has long cultivated the domestic market, capturing a significant market share through high cost-performance and differentiated products. To seek new growth curves, Seven Space turned its attention to the Southeast Asian market, which boasts a young demographic and immense e-commerce potential. Core Challenges: The […]
According to the latest report from Goldman Sachs, China’s trendy toy market share in overseas markets increased from 3% in 2020 to 18% in 2025, with Southeast Asia emerging as a highly competitive region. On October 25, 2025, the grand opening of MINISO LAND’s first Southeast Asia store marked a milestone for MINISO, which announced […]
Amid the booming wave of the Southeast Asian beauty market, Chinese brand WOSADO has rapidly captured market share through the niche category of magnetic eyelashes. To support rapidly growing business demand and drive sustainable expansion in Southeast Asia, WOSADO formed a strategic partnership with AIYA Warehouse in June 2025. By leveraging AIYA Warehouse’s overseas warehouse […]
In today’s global cross-border e-commerce landscape, where sub-second response has become the benchmark for competition, cloud-based warehouse systems have emerged as the core battlefield of efficiency innovation. As a pioneer in digital warehouse transformation in Southeast Asia, AIYA Warehouse leverages proprietary software development and technology integration, combined with TP-Link’s advanced network monitoring hardware and […]
Dr. Leo is a professional skincare brand founded by a team of leading dermatologists and skincare scientists. Backed by strong product performance, the brand entered multiple top-selling rankings across Southeast Asia in less than two years, and was honored with the “Annual Overseas Expansion Brand” award at the 18th China Beauty Awards this year. However, […]
When skincare products meet the booming consumer demand in Southeast Asia, how can efficient and reliable localized fulfillment be achieved while ensuring product quality? This became the core pain point for Comfy when expanding into the Southeast Asian market. Comfy chose to establish a deep partnership with AIYA Warehouse’s Malaysian overseas facility, building a high-speed, […]
According to Statista, the Southeast Asia apparel market is projected to reach USD 51.37 billion by the end of 2024. Over the past decade, the region’s fashion and footwear market has grown at a compound annual growth rate (CAGR) more than twice the global average, with Vietnam recording a CAGR of 6.5%. In recent years, […]










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