Tag: MINISO

Seizing a Billion-Dollar Blue Ocean: MINISO Partners with AIYA Warehouse to Ignite New Pop Toy Consumption in Southeast Asia缩略图爱亚仓

Lifestyle & Trend Retail

Blue Ocean Market, E-Commerce, MINISO
By: 爱亚仓
2025-11-17
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Seizing a Billion-Dollar Blue Ocean: MINISO Partners with AIYA Warehouse to Ignite New Pop Toy Consumption in Southeast Asia

According to the latest report released by Goldman Sachs, the market share of Chinese pop toys in overseas markets has risen from 3% in 2020 to 18% in 2025, with Southeast Asia becoming a key battleground. On October 25, 2025, at the opening of the first MINISO LAND store in Southeast Asia, MINISO stated that […]