Founded in 2012, HEXZE launched on Tmall in June 2013 and became the sales champion among new stores during that year’s Singles’ Day. In 2015, HEXZE sold 10 million units of its hit lipstick on Tmall, earning the title of “Pioneer of the Tmall Cosmetics Industry.” Beyond achieving remarkable results domestically, HEXZE has also successfully […]
Amid the booming wave of the Southeast Asian beauty market, Chinese brand WOSADO has rapidly captured market share through the niche category of magnetic eyelashes. To better manage surging business volumes and achieve sustained growth in the Southeast Asian market, WOSADO entered into a strategic partnership with Uoqian in June 2025. By officially utilizing Uoqian’s […]
Dr.Leo is a professional skincare brand founded by a team of leading dermatologists and skincare scientists. Leveraging its exceptional product quality, it broke into multiple Southeast Asian sales charts in less than two years and was honored with the “Annual Export Brand” award at the 18th China Cosmetics Annual Awards this year. However, Dr.Leo’s journey […]
When skincare products meet the booming consumer demand in Southeast Asia, how can efficient and reliable localized fulfillment be achieved while ensuring product quality? This became the core pain point for Comfy when expanding into the Southeast Asian market. Comfy chose to establish a deep partnership with AiYa Warehouse’s Malaysian overseas facility, building a high-speed, […]





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