When skincare products meet the booming consumer demand in Southeast Asia, how can efficient and reliable localized fulfillment be achieved while ensuring product quality? This became the core pain point for Comfy when expanding into the Southeast Asian market. Comfy chose to establish a deep partnership with AiYa Warehouse’s Malaysian overseas facility, building a high-speed, secure, and compliant logistics channel for its Southeast Asian operations.
Seeking New Growth Curves: Comfy Sets Sights on Southeast Asia
Comfy is a professional skincare brand under Giant Biogene Holding Co., Ltd. Since its establishment in 2011, Comfy’s sales have doubled year after year, with omni-channel sales exceeding 2 billion RMB in 2020. During the 2024 “618” and “Double 11” shopping festivals, its recombinant collagen dressings ranked TOP 1 in Tmall’s wound dressing category and medical dressing bestseller list, and also secured the TOP 1 spot in JD.com’s medical beauty care category.
However, as the domestic beauty and skincare market gradually reaches saturation, “go global or go home” has become an implicit consensus among Chinese brands. Comfy has also begun its overseas layout, with Southeast Asia—geographically close and culturally similar to China—becoming its first target.
AiYa Overseas Warehouse: Deeply Customized Solutions Exclusive to Beauty Products
With 8 years of deep cultivation in the Southeast Asian overseas warehouse service industry, AiYa Warehouse fully understands the rigorous requirements of beauty and skincare products for warehousing and logistics, providing tailored Southeast Asian warehousing upgrade solutions for beauty brands.
Professional Constant Temperature and Humidity Warehousing: Independent temperature-controlled storage areas with precise environmental regulation ensure the activity and safety of beauty and skincare products.
Ultra-Fast Order Fulfillment: AiYa’s overseas warehouses are located in core areas. This superior geographical positioning shortens delivery times, and combined with AiYa’s intelligent warehousing system, achieves outbound processing in as little as 12 hours, with a 99.8% on-time shipping rate.
Worry-Free After-Sales Service: AiYa’s localized team efficiently handles local returns, supporting flexible services such as return quality inspection and rapid relabeling. This resolves the challenges of cross-border e-commerce returns and significantly reduces operational friction for clients.
Win-Win Cooperation: AiYa Strives to Be the New Growth Infrastructure for Chinese Beauty Brands in Southeast Asia
Through the professional services of AiYa Overseas Warehouse, Comfy has achieved a breakthrough in delivery efficiency and product safety assurance in Malaysia.
Moving forward, AiYa Warehouse will continue to assist more Chinese beauty and skincare brands in achieving rapid growth in Southeast Asia through diversified exclusive warehouse solutions and more comprehensive, effective services.
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