Project Background and Challenges: Logistics Challenges for a Fast-Growing Beauty Brand<\/strong><\/p>\n\n\n\n
In early 2021, WOSADO entered China\u2019s major e-commerce platforms, quickly securing the top spot in the eyelash category on Douyin and Tmall, while also winning the prestigious Tmall Golden Beauty Award.<\/p>\n\n\n\n
In the same year, WOSADO secured three consecutive funding rounds \u2014 Pre-A, Series A, and Series A+ \u2014 raising over RMB 300 million, with backing from leading investment institutions including Sequoia China and Hillhouse Capital.<\/p>\n\n\n\n
In 2023, WOSADO achieved top rankings on TikTok Shop in both Thailand and Singapore, further accelerating its expansion in Southeast Asia.<\/p>\n\n\n\n
Following its remarkable success in China, WOSADO reinforced its leadership in the magnetic eyelashes category across Southeast Asia.<\/p>\n\n\n\n
According to FastMoss data, as of May 8 this year, WOSADO\u2019s cumulative sales on TikTok Shop Thailand had reached THB 582 million (approximately RMB 128 million).<\/p>\n\n\n\n
However, behind this impressive growth, logistics challenges became increasingly apparent \u2014 long cross-border delivery times impacting conversion rates, difficulties in handling local returns and exchanges, and fulfillment risks during major promotional campaigns.<\/p>\n\n\n
![\"Case](\"https:\/\/aiyacang-weboss.oss-accelerate.aliyuncs.com\/wp-content\/uploads\/2025\/07\/20250730151548417.png\" "\\"Case")
<\/figure><\/div>\n\n\nTo address the business pain points of beauty brands like WOSADO, AIYA Warehouse customized a one-stop beauty industry solution:<\/p>\n\n\n\n Omni-channel Inventory Integration<\/strong><\/strong><\/p>\n\n\n\n Amid the booming wave of the Southeast Asian beauty market, Chinese brand WOSADO has rapidly captured market share through the niche category of magnetic eyelashes. To support rapidly growing business demand and drive sustainable expansion in Southeast Asia, WOSADO formed a strategic partnership with AIYA Warehouse in June 2025. By leveraging AIYA Warehouse\u2019s overseas warehouse […]<\/p>\n","protected":false},"author":12,"featured_media":9595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[873],"tags":[993],"class_list":["post-9594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-skincare","tag-993"],"views":149,"_links":{"self":[{"href":"https:\/\/www.aiyacang.com\/en\/wp-json\/wp\/v2\/posts\/9594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aiyacang.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aiyacang.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aiyacang.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aiyacang.com\/en\/wp-json\/wp\/v2\/comments?post=9594"}],"version-history":[{"count":4,"href":"https:\/\/www.aiyacang.com\/en\/wp-json\/wp\/v2\/posts\/9594\/revisions"}],"predecessor-version":[{"id":9743,"href":"https:\/\/www.aiyacang.com\/en\/wp-json\/wp\/v2\/posts\/9594\/revisions\/9743"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aiyacang.com\/en\/wp-json\/wp\/v2\/media\/9595"}],"wp:attachment":[{"href":"https:\/\/www.aiyacang.com\/en\/wp-json\/wp\/v2\/media?parent=9594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aiyacang.com\/en\/wp-json\/wp\/v2\/categories?post=9594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aiyacang.com\/en\/wp-json\/wp\/v2\/tags?post=9594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
The Solution: AIYA Warehouse’s Six-Country Warehouse Network + Full-Link Service<\/strong><\/p>\n\n\n\nStrategic Hub Layout Across Vietnam, Indonesia, Philippines, Singapore, Malaysia, and Thailand<\/strong><\/strong><\/h4>\n\n\n\n
AIYA Warehouse operates over 20 self-managed warehouses in Southeast Asia, all located in core areas such as Bangkok (Thailand), Kuala Lumpur (Malaysia), Hanoi and Ho Chi Minh City (Vietnam), and Jakarta (Indonesia), effectively improving logistics efficiency.<\/p>\n\n\n\nRapid Fulfillment Guarantee<\/strong><\/strong><\/h4>\n\n\n\n
The warehouse is equipped with professional hardware and software, including a WMS (Warehouse Management System), PDA sorting devices, unified visualized packaging stations, full-process monitoring for inbound and outbound goods, and electric high-reach and pallet trucks. This ensures stable, efficient, and high-quality operations, achieving outbound processing in as little as 12 hours.<\/h4>\n\n\n\n
AIYA Warehouse maintains long-term partnerships with major local supermarkets, chain stores, and convenience store networks across Southeast Asia, helping sellers expand into local B2B and B2C offline channels. By integrating online and offline sales channels through an omnichannel approach, brands can diversify their growth strategies, boost sales, and strengthen brand presence in local markets.<\/h4>\n","protected":false},"excerpt":{"rendered":"