{"id":9578,"date":"2025-07-08T15:31:55","date_gmt":"2025-07-08T07:31:55","guid":{"rendered":"https:\/\/www.aiyacang.com\/case-study-comfy-leverages-aiya-warehouse-overseas-facilities-to-capture-the-southeast-asian-beauty-and-skincare-market.html"},"modified":"2026-05-25T19:00:08","modified_gmt":"2026-05-25T11:00:08","slug":"case-study-how-comfy-wins-southeast-asias-beauty-and-skincare-market-with-aiya-warehouse","status":"publish","type":"post","link":"https:\/\/www.aiyacang.com\/en\/case-study-how-comfy-wins-southeast-asias-beauty-and-skincare-market-with-aiya-warehouse.html","title":{"rendered":"Case Study | How Comfy Wins Southeast Asia’s Beauty and Skincare Market with AIYA Warehouse"},"content":{"rendered":"\n


When skincare products meet the booming consumer demand in Southeast Asia, how can efficient and reliable localized fulfillment be achieved while ensuring product quality? This became the core pain point for Comfy when expanding into the Southeast Asian market. Comfy chose to establish a deep partnership with AIYA Warehouse’s Malaysian overseas facility, building a high-speed, secure, and compliant logistics channel for its Southeast Asian operations.<\/p>\n\n\n\n



Seeking New Growth in Southeast Asia: Comfy Targets Regional Expansion<\/strong><\/p>\n\n\n\n

Comfy is a professional skincare brand under Giant Biogene Holding Co., Ltd. Since its founding in 2011, the brand has achieved consistent year-on-year growth, with total omnichannel sales surpassing RMB 2 billion in 2020.<\/p>\n\n\n\n

During China\u2019s major 618 and Singles\u2019 Day shopping festivals in 2024, Comfy\u2019s recombinant collagen dressings secured the No.1 spot in Tmall\u2019s wound dressing category and medical dressing bestseller rankings, while also ranking No.1 in JD.com\u2019s medical beauty care category.<\/p>\n\n\n\n

However, as China\u2019s beauty and skincare market becomes increasingly saturated, overseas expansion has become a strategic imperative for many domestic brands. For Comfy, Southeast Asia emerged as the first step in its global expansion journey, thanks to its geographical proximity to China and cultural similarities with the region.<\/p>\n\n\n\n

\"Case<\/figure>\n\n\n\n


AIYA Warehouse: Deeply Customized Solutions Exclusive to Beauty Products<\/strong><\/p>\n\n\n\n

With 8 years of deep cultivation in the Southeast Asian overseas warehouse service industry, AIYA Warehouse fully understands the rigorous requirements of beauty and skincare products for warehousing and logistics, providing tailored Southeast Asian warehousing upgrade solutions for beauty brands.<\/p>\n\n\n\n

Professional Constant Temperature and Humidity Warehousing:<\/strong> Independent temperature-controlled storage areas with precise environmental regulation ensure the activity and safety of beauty and skincare products.<\/p>\n\n\n\n

Ultra-Fast Order Fulfillment:<\/strong> AIYA Warehouse are located in core areas. This superior geographical positioning shortens delivery times, and combined with AiYa’s intelligent warehousing system, achieves outbound processing in as little as 12 hours, with a 99.8% on-time shipping rate.<\/p>\n\n\n\n

Worry-Free After-Sales Service:<\/strong> AIYA Warehouse’s localized team efficiently handles local returns, supporting flexible services such as return quality inspection and rapid relabeling. This resolves the challenges of cross-border e-commerce returns and significantly reduces operational friction for clients.<\/p>\n\n\n\n


Win-Win Cooperation: AIYA Warehouse Strives to Be the New Growth Infrastructure for Chinese Beauty Brands in Southeast Asia<\/strong><\/p>\n\n\n\n

Through the professional services of AIYA Warehouse, Comfy has achieved a breakthrough in delivery efficiency and product safety assurance in Malaysia.<\/p>\n\n\n\n

Moving forward, AIYA Warehouse will continue to assist more Chinese beauty and skincare brands in achieving rapid growth in Southeast Asia through diversified exclusive warehouse solutions and more comprehensive, effective services.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

When skincare products meet the booming consumer demand in Southeast Asia, how can efficient and reliable localized fulfillment be achieved while ensuring product quality? This became the core pain point for Comfy when expanding into the Southeast Asian market. Comfy chose to establish a deep partnership with AIYA Warehouse’s Malaysian overseas facility, building a high-speed, […]<\/p>\n","protected":false},"author":12,"featured_media":9582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[873],"tags":[978],"class_list":["post-9578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-skincare","tag-skincare"],"views":117,"_links":{"self":[{"href":"https:\/\/www.aiyacang.com\/en\/wp-json\/wp\/v2\/posts\/9578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aiyacang.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aiyacang.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aiyacang.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aiyacang.com\/en\/wp-json\/wp\/v2\/comments?post=9578"}],"version-history":[{"count":4,"href":"https:\/\/www.aiyacang.com\/en\/wp-json\/wp\/v2\/posts\/9578\/revisions"}],"predecessor-version":[{"id":9750,"href":"https:\/\/www.aiyacang.com\/en\/wp-json\/wp\/v2\/posts\/9578\/revisions\/9750"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aiyacang.com\/en\/wp-json\/wp\/v2\/media\/9582"}],"wp:attachment":[{"href":"https:\/\/www.aiyacang.com\/en\/wp-json\/wp\/v2\/media?parent=9578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aiyacang.com\/en\/wp-json\/wp\/v2\/categories?post=9578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aiyacang.com\/en\/wp-json\/wp\/v2\/tags?post=9578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}